According to Anthony Charley, Vice President of the Alliance "MSME’s play an important role in creating jobs … we see ourselves as the backbone of this country … but the government has been overlooking a very important sector in society that is driving more than 50% of the economy." They feel they have been ignored for years and, though they have contributed greatly to the economy, their potential has been underestimated.

The MSME Alliance is a network of over 250,000 businesses. It is intended to provide support for them, assist in forging new partnerships, to create strategic alliances and improve representation of the MSME sector locally and regionally.

It is the intention of the Alliance to guide the development of these businesses. According to Charley, the alliance will not only provide financial assistance and training but will also be a voice for small business. This is so because "if Jamaica is going to meet its double digit growth, this is the most important way to ensure that Jamaica meet its target."

Milfred Crawford, President of the Jamaica Network of Rural Women Producers, has already identified areas where the Alliance will help. Some areas that could be improved are the inability to access loans, illiteracy, and improper labelling and packaging. According to her MSME is the answer. "MSME is the only suitable vehicle that we see that could take us to a successful front".